Recruiting: Marketing Coordinator / Manager (fixed term)

Join our mission to support students’ well-being and prevent dropouts! 💚

We’re looking for a virtuoso to lead our marketing efforts for a fixed one-year period (May 2025 – April 2026) while our Head of Marketing, Miira, is on leave. This role is designed as a temporary position and is unlikely to extend beyond the fixed term.

The role

• The role and title will depend on your experience and preference. We’re looking for the right person and can partially adapt the role to them.
• Your main responsibilities are 
  • a) content marketing (ideating and producing webinars, blogs, newsletter, case studies and occasional events) 
  • b) digital marketing (managing and optimizing paid campaigns, analyzing performance metrics and engaging our target groups across various digital channels).
  • c) market research (background research and analysis, desktop studies, and market-specific experiments to test and refine approaches for different country markets)
• You will be a part of our three-person growth team and our CEO Miska will be your line manager.

The company

• Annie Advisor is a startup founded in October 2020. We’re a small but ambitious seven-person team with a passion for human-centered tech.
• Our goal is to improve student well-being and prevent dropouts. That’s what drives our work and why this company was started.
• Our one and only product is a preventative student support tool for schools, which consists of
  • a) a proactive AI-enhanced support chatbot for students 
  • b) a case management tool for support staff and
  • c) a bot builder and analytics for schools.
• We detect students who need help early, thereby making support interventions more effective.
• We’ve spread quickly and now have 40+ customer schools (universities, secondary schools). The majority of schools we work with are currently in Finland. That being said, we have strong ambitions to grow internationally and have the first pilots ongoing in Spain and the Netherlands.
• Our office is in Helsinki, right next to the main train station but this is a hybrid role, with a preference for one day at the office per week.
• Learn more about us on our website: https://annieadvisor.com/ 

The requirements

Important

• Able to speak, understand and write fluent English.
• A strong grasp of digital and content marketing, with the ability to independently create written content, run digital marketing campaigns, and analyze their performance.
• Preferably 2+ years of experience in B2B marketing.
• You are self-directed and take initiative. You are a great collaborator both internally and with our partners. 

Useful but not required

• Additional language skills in Finnish, Dutch, Spanish or Catalan are useful but not required.
• Experience with international marketing or market entry projects.
• Basic skills of visual design for ads or other visual materials (e.g. InDesign or the Adobe Suite).
• Experience working with the public sector, academia or well-being services. Most of our customers are public upper secondary schools and universities.

 

Why Annie

• A product with impact: Our goal is to decrease the stigma of seeking help and to improve students’ sense of belonging. Our solution helps students who are in trouble for one reason or another. Your work would directly benefit students and schools’ support staff.
• Learn and grow: We aim to make our company a place to develop and thrive. We’ll take a lot of time for onboarding so that you will feel comfortable with your responsibilities. In addition, you’re encouraged to continuously take time to learn new things during working hours, not just utilize skills you already have. We believe in learning through experiments and making mistakes.
• Clever team, uniquely suited to solve this problem: Your colleagues are nice and know their stuff (social psych, psych, education, technology and design backgrounds). Everyone on the team will appreciate your expertise.
• Benefits: Team breakfast once a week, lunch and sports vouchers, broad healthcare services, team days 4+ times a year.

Interested?

Our LinkedIn (if you want to stalk the profiles of our team members 🙂 ): https://www.linkedin.com/company/annie-advisor

The salary range for the role (excl. benefits) is 3500-4000 €.

If you’re interested, please send either your CV or your LinkedIn profile and a short, free-form cover letter and your salary expectation to Miska via email.

Miska Noponen, CEO, miska.noponen@annieadvisor.com, +35840 847 2763. Feel free to send any questions you may have.

We’re accepting applications at least until the 21st of March 2025. Interviews will begin as applications are received.