Privacy Policy
Last updated: 22nd of May 2025
Annie Advisor Ltd (hereinafter the ”Company”) is committed to following good privacy practices. The purpose of this document is to inform the user of this website (hereinafter data subject) about the relevant privacy policies and practices. Personal data shall mean any information by which an individual can be identified.
Company contact information:
Annie Advisor Oy
Address: Vilhonkatu 4 B 18 A, 00100 Helsinki, Finland
Puh. +358 40 847 2763
Email: annie@annieadvisor.com
- Data controller and processors
The data controller is the party who is responsible for the handling of personal data. A processor, on the other hand, is the party who handles personal data on behalf of the controller based on a contract between the controller and the processor.
This privacy policy covers the websites where the Company is the data controller, through which the Company receives and processes personal data and the handling of the received data, i.e. the following:
a) the annieadvisor.com website
b) Annie Advisor Ltd customer information
c) The Annie WhatsApp bot
d) Student Advisor Community
e) The Newsletter
f) The Webinar attendee registry
Personal data is not transferred to other third parties. The Company uses external data processors for the purposes stated above and no other purposes. Data is transferred, processed or stored outside the EU/EEA area only in the case of the Annie WhatsApp bot, the use of which is voluntary and data is processed only when initiated by the visitor.
- Categories of personal data and the legal basis for processing
Personal data will be processed in accordance with and in accordance with the provisions of the General EU Data Protection Regulation (hereinafter “GDPR”) and applicable national data protection law. Personal data will only be processed for the purposes mentioned below, and there is always a legal basis for such processing based on the data protection legislation mentioned above.
The following categories of personal information will be processed in connection with the provision of the Company’s website and services:
a) annieadvisor.com website
| Data category | Purpose of use | Legal basis for processing | Deletion (ie at what stage is personal data deleted or irrevocably anonymised) | Controller |
|---|---|---|---|---|
| Contact information of an individual using the website to set a meeting, request materials or subscribe to a newsletter | Complying with the request of the individual | Implementation of the agreement between the Company and the visitor (GDPR Article 6(1)(b)) | After the request is processed or latest 1 year after the request | The Company |
| Customer information | Implementation of an agreement | Implementation of the agreement between the Company and its customers | After the agreement is terminated or by explicit request | The Company |
| Google Analytics and LeadFeeder website analytics | Development of the website and the Company’s messaging to suit visitors’ interests and needs | Explicit consent | After the request is processed or latest 2 years after the visit | The Company |
b) Customer information
| Data category | Purpose of use | Legal basis for processing | Deletion (ie at what stage is personal data deleted or irrevocably anonymised) | Controller |
|---|---|---|---|---|
| Customer contact person name, position, contact information | Managing the customer relationship related to the Company’s services and informing about changes, fault conditions and new functionalities in the Company’s services | Implementation of the agreement between the Company and the visitor (GDPR Article 6(1)(b)) | Latest 5 years after the end of the customer relationship unless otherwise agreed | The Company |
c) Annie WhatsApp bot
| Data category | Purpose of use | Legal basis for processing | Deletion (ie at what stage is personal data deleted or irrevocably anonymised) | Controller |
|---|---|---|---|---|
| WhatsApp message logs | Providing the Annie WhatsApp bot for demonstration and research purposes | Explicit consent | After the request is processed or latest 1 year after the request | The Company |
d) Student Advisor community
| Data category | Purpose of use | Legal basis for processing | Deletion (ie at what stage is personal data deleted or irrevocably anonymised) | Controller |
|---|---|---|---|---|
| Participant information and explicitly given feedback and opinions | Co-developing the Annie solution for the purpose of improving the student experience | Explicit consent | After the request is processed or latest 1 year after the request | The Company |
e) The Annie Advisor Newsletter
| Data category | Purpose of use | Legal basis for processing | Deletion (ie at what stage is personal data deleted or irrevocably anonymised) | Controller |
|---|---|---|---|---|
| Subscriber contact information | Sending the subscriber information related to the Annie Advisor service, relevant topics, upcoming events or other related communications via email. | Explicit consent | After the request is processed or latest 1 year after the request | The Company |
| Newsletter usage statistics and previous interactions | Improving newsletter content and technical functionality. | Explicit consent | After the request is processed or latest 1 year after the request | The Company |
f) Webinar attendee registry
| Data category | Purpose of use | Legal basis for processing | Deletion (ie at what stage is personal data deleted or irrevocably anonymised) | Controller |
|---|---|---|---|---|
| Attendee contact information & preferences | Organizing the webinar and related material (e.g. recordings, slides) after the webinar. | Explicit consent | After the request is processed or latest 1 year after the request | The Company |
| Contact requests or preferences | Complying with webinar attendee requests (e.g. request to being contacted) or requests (e.g. advance questions for the webinar). | Explicit consent | After the request is processed or latest 1 year after the request | The Company |
- Information security
The Company protects personal information related to the Company’s websites or services with reasonable, appropriate safeguards to prevent unintentional data leakage, unauthorized processing of personal information, and accidental or unauthorized destruction, use, alteration or disclosure of personal information. The company has implemented appropriate technical and organizational measures to secure personal information. The above measures, such as restricting the access of the Company’s personnel and processors to personal data and storing and processing personal data in encrypted form, have been decided taking into account the harmfulness and probability of possible data leaks, the sensitivity of processed personal data, the conditions under which they are stored and developments in security technology.
- Rights of the data subject
The data subject under the GDPR has the following rights with regard to personal data, as further explained in Articles 15-21 of the GDPR:
a) Right to access: the data subject has the right to request confirmation of the processing of his or her personal data in connection with the Company’s website or services and to have access to his or her data
b) Right to rectification: the data subject has the right to ask the data controller to correct their erroneous or incomplete personal data processed in connection with the Company’s website or services
c) Right to be forgotten: the data subject has the right to request that personal data concerning him or her be deleted if they are no longer needed for the purpose for which they were collected or processed, if the data subject opposes processing and there are no compelling legal grounds for processing, if personal data are processed unlawfully or if personal data are deleted in order to comply with a legal obligation
d) Right to restrict processing: the data subject has the right to request a restriction on the processing of personal data if the accuracy of the personal data is disputed, if the processing is illegal or the controller no longer needs such data but the data subject has justified opposition to the deletion, or whether there is a legal basis for the processing
e) Right to object: the data subject has the right to object to the processing of his personal data insofar as the data is processed in connection with the Company’s website or services under Article 6 (1) (f) GDPR, in which case the controller must prove that there is a compelling legal basis for the processing of such personal data
f) Right to transfer: the data subject has the right to have personal data concerning him and the right to have the above data transferred to another controller in so far as the processing is based on Article 6 (1) (b) of the GDPR
In addition, the data subject always has the right to complain to the competent data protection authority about the processing of his or her personal data in connection with the Company’s website or services. The competent data protection authority in Finland is the Data Protection Commissioner: www.tietosuoja.fi.
- Contact information in personal data matters
The Company strives to ensure that the personal information it processes is properly up-to-date, accurate and complete. If the data subject wishes to report inaccurate information, request the deletion of personal data relating to him or her or otherwise have questions, comments or other matters related to these security policies, or if the data subject wishes to complain about the processing of personal data of the Company or its customers, they can contact the Company at: annie@annieadvisor.com. In case of personal information processed by the Company on behalf of its customers, the data subject can contact the contact information provided by the customer (i.e. the data controller).
Upon contact, the data subject may be asked to provide proof of identity for data protection reasons.
- Changes to the privacy policy
Changes to this Privacy Policy can be made from time to time by uploading an updated version of the document to the Company’s website, after which the updated version will apply. If material changes are made to the data protection policies, the Company will also endeavor to inform about them by other means, such as e-mail, notice in a service maintained by the Company or by notifying the website or social media pages within a reasonable time before the changes take effect.
Cookie Policy
The Company may use the following cookies or similar technologies:
- Google analytics cookies, which allow the Company to analyze how users interact with the website on a general level. The cookies have a lifetime of up to two years. (https://support.google.com/analytics/answer/6004245).
- Leadfeeder -cookies, which allow the Company to analyze how users interact with the website on a general level and which companies or organizations the visitors may represent. The cookies have a lifetime of up to one year (https://www.leadfeeder.com/cookies-and-tracking/).
- LinkedIn Insights Tag, which allows the Company understand how their ads are working, target them better and learn how they can be improved. This includes measuring usage and delivering ads to users who have engaged with the Company’s ads or its website (https://www.linkedin.com/legal/cookie-policy).
- Meta Pixel, which allows the Company understand how their ads are working, target them better and learn how they can be improved. This includes measuring usage and delivering ads to users who have engaged with the Company’s ads or its website (https://www.facebook.com/privacy/policies/cookies/).
By clicking “I Agree” below, you agree to the use of the above non-functional cookies in connection with the Company’s website. If you refuse to allow the use of cookies, you may not be able to use the website as intended.
In addition, you can block cookies by modifying your browser settings, for example, so that your browser always asks you before receiving a cookie, and allows you to reject the cookie. You can also delete cookies at any time.
More information about cookies: www.aboutcookies.org